How We Work.

Putting your website in the hands of a third party is always a little nerve-racking.

By using our proven process, you’ll get a website that meets your company’s needs and exceeds your expectations — and there won’t be any surprises along the way.

We want more for you than a website that’s easy on the eyes.

Your business needs a website that connects with customers, generates leads… and actually launches on time!

The process was easy to navigate, the staff was responsive to our needs, and the end products were websites that are dynamic and vibrant.

Doug Everhart
Director, University of California Irvine

1.

Brand Chart

Refine your company’s story and establish how you’ll reach your target market with our easy-to-use Brand Chart.

Website Muscle Brand Chart
1
CUSTOMER: Who they are and what they want.
2
PROBLEM: The external, internal, and philosophical challenges the customer must overcome.
3
GUIDE: An authority who empathizes with the customer.
4
PLAN: A process or agreement the customer will use to succeed.
5
CALL TO ACTION: The point at which the customer must choose if they want to succeed or fail.
6
SUCCESS: The positive results the customer will experience after following the plan.
7
FAILURE: The negative outcomes the customer might experience if they decide to neglect the plan.
Website Muscle's Secret Sauce
SEO PAGE TITLE: Every page title includes the focus keyword and scores Yellow+ in YoastSEO.
SEO PAGE DESCRIPTION: Every page description includes the focus keyword, Yellow+ YoastSEO results, and an overall score below 2 in Hemingway Editor with 4 or more 0’s.
STRUCTURED COPY: 10% or more of the words on the page should be transition words.
SEO HEADLINES: The focus keyword is used in the H2 on every page.
SEO CONTENT: The first paragraph of every page includes the focus keyword.
SEO HTML: Heading and paragraph tags are used correctly on every page.
EASY TO READ: All pages have a 60+ Flesch Reading Ease score.
READABILITY: All pages are limited to 1 adverb, 1 use of passive voice, and 1 complicated phrase per 100 words, plus 1 hard to read phrase per 300 words, and 0 very hard to read phrases as scored by Hemingway Editor.
CONTEXTUAL CONTENT: Supplementary content (testimonials, FAQ’s, videos, etc.) is paired with related copy.
WORD COUNT: Each page includes no fewer than 300 words and no more than 900 words.
SEO IMAGES: Image names and ALT tags reflect the image content.
IMAGE SPEED: Each image is properly compressed to balance fidelity and speed.
EMAIL SPAM: To prevent robots and spam, email addresses are not displayed.
NO DEAD PAGES: Every page includes at least one call to action link.
RESPONSIVE PHONE NUMBERS: Users can click on all phone numbers to place calls, but not fax numbers.
OFF-SITE LINKS: All links to external websites open in a new tab/window.
DEAD LINKS: No dead links are visible on published sites.
FEED-FRIENDLY: Relative links are used for internal content and absolute links are used for content used in feeds (e.g., blog posts).
CUSTOM CODE: Out-of-the-box development tools maximize the scalability of the code and minimize management overhead.
FILE STORAGE: Videos and other large files are stored offsite to minimize site bandwidth consumption and maximize server speed.
SITEMAP: We submit the sitemap to Google when the website is published.
ANALYTICS: We assist clients with setting up a Google Analytics account to monitor site performance.
HTTPS: We configure an SSL certificate on every site we manage to improve SEO and audience peace of mind.
FORMS: Forms are tested and use honeypot captcha to minimize spam.
FAVICON: The site has a favicon created with the client’s logo.

2.

Secret Sauce

Our team of experts applies best practices to your new website’s design, images, and content. You’ll review everything at multiple stages so the finished product won’t be a surprise.

2.

Secret Sauce

Our team of experts applies best practices to your new website’s design, images, and content. You’ll review everything at multiple stages so the finished product won’t be a surprise.

Website Muscle's Secret Sauce
SEO PAGE TITLE: Every page title includes the focus keyword and scores Yellow+ in YoastSEO.
SEO PAGE DESCRIPTION: Every page description includes the focus keyword, Yellow+ YoastSEO results, and an overall score below 2 in Hemingway Editor with 4 or more 0’s.
STRUCTURED COPY: 10% or more of the words on the page should be transition words.
SEO HEADLINES: The focus keyword is used in the H2 on every page.
SEO CONTENT: The first paragraph of every page includes the focus keyword.
SEO HTML: Heading and paragraph tags are used correctly on every page.
EASY TO READ: All pages have a 60+ Flesch Reading Ease score.
READABILITY: All pages are limited to 1 adverb, 1 use of passive voice, and 1 complicated phrase per 100 words, plus 1 hard to read phrase per 300 words, and 0 very hard to read phrases as scored by Hemingway Editor.
CONTEXTUAL CONTENT: Supplementary content (testimonials, FAQ’s, videos, etc.) is paired with related copy.
WORD COUNT: Each page includes no fewer than 300 words and no more than 900 words.
SEO IMAGES: Image names and ALT tags reflect the image content.
IMAGE SPEED: Each image is properly compressed to balance fidelity and speed.
EMAIL SPAM: To prevent robots and spam, email addresses are not displayed.
NO DEAD PAGES: Every page includes at least one call to action link.
RESPONSIVE PHONE NUMBERS: Users can click on all phone numbers to place calls, but not fax numbers.
OFF-SITE LINKS: All links to external websites open in a new tab/window.
DEAD LINKS: No dead links are visible on published sites.
FEED-FRIENDLY: Relative links are used for internal content and absolute links are used for content used in feeds (e.g., blog posts).
CUSTOM CODE: Out-of-the-box development tools maximize the scalability of the code and minimize management overhead.
FILE STORAGE: Videos and other large files are stored offsite to minimize site bandwidth consumption and maximize server speed.
SITEMAP: We submit the sitemap to Google when the website is published.
ANALYTICS: We assist clients with setting up a Google Analytics account to monitor site performance.
HTTPS: We configure an SSL certificate on every site we manage to improve SEO and audience peace of mind.
FORMS: Forms are tested and use honeypot captcha to minimize spam.
FAVICON: The site has a favicon created with the client’s logo.

3.

Proactive Consultation

After your website launches, we’ll check on your website and in with you regularly. We’ll provide specific recommendations to grow your online presence, which we’ll implement with your input.

Proactive Consultation
QUARTERLY WEBSITE PERFORMANCE REVIEW CALL: Join us on a call every couple months and create a strategy to keep your website fresh.
MONTHLY TRAINING SEMINAR: Pick our developer’s brain once a month and have all your burning website questions answered.
MONTHLY ANALYTICS REPORT: Website analytics track how visitors get to your website and what they do there. We’ll collect your information every month and send you a report so you can see how your site is performing.
MONTHLY WEBSITE HEALTH REPORT: Even websites need regular check-ups. We’ll keep track of any potential bugs and updates with our easy-to-read Health Report.
MONTHLY SEO REPORT: We’ll let you how your Focus Keywords are performing every month. We’ll also show you how your online performance compares to competitors.
MONTHLY WEBSITE PERFORMANCE REPORT: We want you to know how your website is doing. Every month we’ll send you a report about your site speed, security, and uptime.
HOSTING: For your website, home is where the hosting is. You need plenty of space, to keep it clean and up-to-date, and security from unwanted visitors.
SITE UPDATES: Regular updates ensure your WordPress site is secure, functional and fast.
HACKED WEBSITE GUARANTEE: Sometimes the unfortunate happens. When it does, we’re there for you. If someone hacks your website, we’ll fix it for free!
AUTOMATIC IMAGE OPTIMIZATION: Large images can make your site’s load time drag, making visitors very unhappy. Our image optimization will keep you from losing customers to subpar site speed.
SSL CERTIFICATE: An SSL certificate encrypts sensitive information for the best security. It’s also something Google checks when ranking websites.
CONTENT DELIVERY NETWORK (CDN): We’ll store your site in many locations across the country and load it from the one closest to each visitor.
OBJECT CACHING: Powerful server technology that speeds up the most popular parts of your website.
Meet Our TeamSchedule A Consultation

Our Code of Conduct.

We cherish the trust that our clients place in us.
To honor that investment, we guarantee that:

You have our attention.
We only make promises we can keep.
We give you direct access to our entire team.
We respond within 1 business day.
We communicate proactively.
We keep our promises.

Let's build your
dream website today.

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