Is Link-Building Still a Thing, and Does it Work?
Does link-building still work? Does link-building bring back memories of a bygone era? Some would have you believe link-building is an obsolete SEO tactic… either not effective, or too risky. The wise sage of all the internet (Google, obvs) would beg to differ. As with virtually all SEO campaigns, there are no quick fixes. (And […]
Book Review: Building a StoryBrand
Most business owners spend so much time on the details of their companies that they don’t know how to have effective marketing conversations with their customers. In Building a StoryBrand, our team learned how to use a framework to tell stories that capture clients’ attention — and their business.
How to Write a Super Effective Case Study
We’ve done our fair share of trial-and-error on what makes a great case study. The framework and tips here are designed to create effective case studies easily.
10 Point SEO Best Practices Checklist
Make sure all of your content is meeting Google’s rules and won’t drive away your visitors.
Drawing a Blank: Benefits of a Text-Only Header
Can you really just slap a text-only header at the top of your website and call it ‘design’?
Does My Website Need a Sitemap Page?
A sitemap page is an important design component that makes sure your website is easy for Google to read.
What is a 404 Page and Why Do You Need One?
The 404 page is a staple of the internet. If you combined all the times someone landed on a 404 page instead of the page they were trying to reach, you’d have more hits than Google, Facebook, and America Online combined.* (*Editor’s Note: This might not be true.) But what is a 404 page? And […]
The 3 Best Questions for Your Web Designer
We’ve come up with some simple questions for your web designer that any agency worth your time should be able to answer easily.
What Is a Level 10 Meeting™ & Why Do We Start Every Monday With It?
Website Muscle’s leadership has been holding a weekly Level 10 Meeting for over a year now. And at the risk of being dramatic, nothing has been the same since.
6 Best Practices For Your Email Drip Campaign
The email drip campaign system you use and the offers you share are going to be up to you, but there are a few best practices that you can use to make sure you’re on the right track.
