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Western Resources Title: A Case Study in Location, Location, Location

Apr 13, 2017

The Client

Western Resources Title provides residential and commercial title and escrow services in California. They have been ranked among the top ten independent title agents in California and the top five independent title agents in Southern California. The firm offers a wide range of specialized services for the real estate market.

The Project

Before we began, our team had to carefully consider Western Resources Title’s existing resources to ensure all of the content that the firm had already created fit properly within the new site. The new sitemap offered more direct access to WRT's information and staff of experts.

Design

One reason WRT contacted Website Muscle in the first place was because they liked our own home page so much. They were especially taken with the looping background video that we used as a header image, and quickly arranged for a similar video to be filmed at their office and used on the new site.

Our team was able to alleviate the worries that surrounded WRT’s vast array of content with a simplified navigational structure. The main navigation led users to important informational pages, while the secondary upper navigation was reserved for tools and proprietary portals that WRT used to interact with their partners.

These changes allowed us to migrate all of the agency’s relevant information to the new site, while making it easier for their online audience to find the information and tools they need right away.

wrt-homepage.pngWestern Resources Title — new homepage

Content

Our content writer and the WRT team had to balance the large amounts of information that the firm had available with audience considerations — keeping a web visitor engaged while discussing the details of title and escrow transactions can be tricky.

Fortunately, the WRT team was well aware of these considerations, and worked closely with us to pare down their message and clearly define each audience. This was exemplified on the home page, which has discrete sections dedicated to each of the tools that WRT provides for their real estate agent and lending partners.

The Result

The WRT leadership team was thrilled with the final result — and they were especially pleased with the seamless integration of the “hero image” video.

The new site is a highly valuable resource to Western Resources Title’s network throughout Southern California, and the site’s improved performance — especially on mobile devices — has made it a more reliable tool for their partners.
Kyle Cavaness

Written by Kyle Cavaness

Kyle is approachable, friendly, and professional – and the dude can write, which doesn’t hurt. Kyle helps our online marketing clients by writing unique, keyword-rich blog posts and landing pages. During non-working hours, he writes stories for OC Weekly and songs for his band, The Vespertines.

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