Most business websites include an About page when redesigning their website, since visitors and prospective leads often like to find out a little bit about who they will be working with before contacting the business.
Here’s the tricky part: most business owners and their staff can talk in endless detail about the features and benefits of their products or services. But when they try to talk about the features and benefits of the company as a whole, they’re suddenly at a loss for words.
If your company’s website was an old-timey Main Street storefront, what would people see when they passed by?
Would they see a clean, well-maintained shop that was friendly and open for business? Or something more rundown, with a front door that barely opens and windows painted shut?
When we say 'Turning Browsers into Buyers,' we're not talking about web browsers - we're talking about converting your target audience into bona fide customers.