We outlined some must-haves for every business website to function properly and provide a great user experience (UX) in an earlier post, Bare-Bones SEO: 8 Essentials for Every Website.
Last month we laid out all of the math that goes into calculating the return on investment (ROI) for pay-per-click advertising campaigns. (Way to go us!)
In the spirit of peeling back the online marketing curtain, we thought it would be a good idea to explain how businesses calculate their return on everyone’s favorite (or at least best-known) web marketing tool -- search engine optimization (SEO).
“We're still in the first minutes of the first day of the Internet revolution.”
-- Scott Cook, Intuit co-founder
As the internet grows, many business owners are struggling to be noticed by Google and contend with increasingly competitive forms of online marketing.
More than 90 percent of consumers search and read reviews online when looking for a local business, according to the 2015 Local Consumer Review Survey.
If you own a small business (and you’ve made it to this page), you know that it’s crucial to appear in local search engine results.
Online marketing offers undeniable benefits for businesses savvy enough to take advantage of it.
Mobilegeddon: The Aftermath
“Mobilegeddon” was April 21st. Did you notice?
Over a month later, the Google update that was supposed to be more far-reaching than previous overhauls of their search algorithm has faded into the background.
How Long Does It Take To Rank on Google?
Ah, the almighty Google search box.
Website developers spend a lot of time trying to make sure their pages show up directly beneath that box, at the top of Google’s first page of search results.
Is Google Ruining Your First Impression?
For over a year now, Google has been quietly changing title tags and substituting them for ones they believe are more relevant. Is your website in danger of being altered by Google?
Word on the street is that Google will soon be penalizing websites for over-optimization. In other words, any attempts to trick Google into ranking your site for certain keywords and phrases by using spammy tactics will be thwarted.
How to Get Your YouTube Videos in Google Search Results
Did you know that YouTube is now the 2nd largest search engine in the world? It's now even more important to understand SEO for YouTube Videos.