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Next-Level SEO: A Few More Tips, Beyond the Basics

By Christopher Mazurk on Jan 12, 2017

We outlined some must-haves for every business website to function properly and provide a great user experience (UX) in an earlier post, Bare-Bones SEO: 8 Essentials for Every Website.

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What is the ROI of SEO?

By Kyle Cavaness on Sep 20, 2016

Last month we laid out all of the math that goes into calculating the return on investment (ROI) for pay-per-click advertising campaigns. (Way to go us!)

In the spirit of peeling back the online marketing curtain, we thought it would be a good idea to explain how businesses calculate their return on everyone’s favorite (or at least best-known) web marketing tool -- search engine optimization (SEO).

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The Difference between SEO and PPC (and Why it Matters)

By Kyle Cavaness on Aug 09, 2016

“We're still in the first minutes of the first day of the Internet revolution.”
-- Scott Cook, Intuit co-founder

As the internet grows, many business owners are struggling to be noticed by Google and contend with increasingly competitive forms of online marketing.

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Why Your Company Needs Local SEO Marketing

By Kyle Cavaness on Jan 26, 2016

More than 90 percent of consumers search and read reviews online when looking for a local business, according to the 2015 Local Consumer Review Survey.

If you own a small business (and you’ve made it to this page), you know that it’s crucial to appear in local search engine results.

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6 Simple Reasons Your Business Needs Online Marketing

By Kyle Cavaness on Sep 17, 2015

Online marketing offers undeniable benefits for businesses savvy enough to take advantage of it.

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Mobilegeddon: The Aftermath

By Kyle Cavaness on May 29, 2015

Mobilegeddon: The Aftermath

“Mobilegeddon” was April 21st. Did you notice?

Over a month later, the Google update that was supposed to be more far-reaching than previous overhauls of their search algorithm has faded into the background.

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How Long Does It Take To Rank on Google?

By Kyle Cavaness on Jan 21, 2015

How Long Does It Take To Rank on Google?

Ah, the almighty Google search box.

Website developers spend a lot of time trying to make sure their pages show up directly beneath that box, at the top of Google’s first page of search results.

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Is Google Ruining Your First Impression?

By Sam Nelson on Dec 26, 2013

Is Google Ruining Your First Impression?

For over a year now, Google has been quietly changing title tags and substituting them for ones they believe are more relevant. Is your website in danger of being altered by Google?

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Google Penalizing Sites for Over-Optimization

By Tyree Nelson on Oct 13, 2013

Word on the street is that Google will soon be penalizing websites for over-optimization. In other words, any attempts to trick Google into ranking your site for certain keywords and phrases by using spammy tactics will be thwarted.

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How to Get Your YouTube Videos in Google Search Results

By Sam Nelson on Oct 07, 2011

How to Get Your YouTube Videos in Google Search Results

Did you know that YouTube is now the 2nd largest search engine in the world? It's now even more important to understand SEO for YouTube Videos.

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