Online marketing hasn’t been around long, but there is already a whole dictionary’s worth of specialized terms and concepts that govern how the industry works.
5 Benefits of Call Tracking for Your Business
Lots of marketing campaigns are launched with vague goals like “increasing brand awareness” or “encouraging customer engagement.”
Last month we laid out all of the math that goes into calculating the return on investment (ROI) for pay-per-click advertising campaigns. (Way to go us!)
In the spirit of peeling back the online marketing curtain, we thought it would be a good idea to explain how businesses calculate their return on everyone’s favorite (or at least best-known) web marketing tool -- search engine optimization (SEO).
Businesses are always pushing to grow their lead count. But the increase of information available through online marketing is making lead quality even more important.
In a previous post, we talked about how the internet is becoming more "pay to play" than ever before.
The rise of pay-per-click (PPC) ads has made organic SEO efforts less of a sure thing. And as online advertising has become more competitive, small business owners are probably wondering if there's any room left for them in between the big companies and those that managed to get there first.
Websites can vary in purpose, from challenging global superpowers to posting updates about what your cat had for breakfast. One of the most useful features of the internet is that no matter what your website does, you can track all sorts of data to see what people do - or don't do - on your page.
How much is a lead worth to you?
This is a question I often ask business owners. It's a question that usually confuses them and sends a million data points rushing through their head.