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The 2 Online Marketing Metrics You Should Focus On

By Christopher Mazurk on Oct 04, 2016

Online marketing hasn’t been around long, but there is already a whole dictionary’s worth of specialized terms and concepts that govern how the industry works.

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5 Benefits of Call Tracking for Your Business

By Christopher Mazurk on Sep 27, 2016

5 Benefits of Call Tracking for Your Business

Lots of marketing campaigns are launched with vague goals like “increasing brand awareness” or “encouraging customer engagement.”

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What is the ROI of SEO?

By Kyle Cavaness on Sep 20, 2016

Last month we laid out all of the math that goes into calculating the return on investment (ROI) for pay-per-click advertising campaigns. (Way to go us!)

In the spirit of peeling back the online marketing curtain, we thought it would be a good idea to explain how businesses calculate their return on everyone’s favorite (or at least best-known) web marketing tool -- search engine optimization (SEO).

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What Is Lead Quality and How Do I Measure It?

By Christopher Mazurk on Aug 30, 2016

Businesses are always pushing to grow their lead count. But the increase of information available through online marketing is making lead quality even more important.

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Can PPC Still Provide ROI in 2016?

By Sam Nelson on Aug 17, 2016

In a previous post, we talked about how the internet is becoming more "pay to play" than ever before.

The rise of pay-per-click (PPC) ads has made organic SEO efforts less of a sure thing. And as online advertising has become more competitive, small business owners are probably wondering if there's any room left for them in between the big companies and those that managed to get there first.

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5 Ways to Know if Your Website is Successful

By Sam Nelson on Apr 12, 2016

Websites can vary in purpose, from challenging global superpowers to posting updates about what your cat had for breakfast. One of the most useful features of the internet is that no matter what your website does, you can track all sorts of data to see what people do - or don't do - on your page.

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How Much is a Lead Worth?

By Sam Nelson on Mar 28, 2016

How much is a lead worth to you?

This is a question I often ask business owners. It's a question that usually confuses them and sends a million data points rushing through their head.

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