Online marketing hasn’t been around long, but there is already a whole dictionary’s worth of specialized terms and concepts that govern how the industry works.
Last month we laid out all of the math that goes into calculating the return on investment (ROI) for pay-per-click advertising campaigns. (Way to go us!)
In the spirit of peeling back the online marketing curtain, we thought it would be a good idea to explain how businesses calculate their return on everyone’s favorite (or at least best-known) web marketing tool -- search engine optimization (SEO).
In a previous post, we talked about how the internet is becoming more "pay to play" than ever before.
The rise of pay-per-click (PPC) ads has made organic SEO efforts less of a sure thing. And as online advertising has become more competitive, small business owners are probably wondering if there's any room left for them in between the big companies and those that managed to get there first.
How much is a lead worth to you?
This is a question I often ask business owners. It's a question that usually confuses them and sends a million data points rushing through their head.