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What is the ROI of SEO?

By Kyle Cavaness on Sep 20, 2016

Last month we laid out all of the math that goes into calculating the return on investment (ROI) for pay-per-click advertising campaigns. (Way to go us!)

In the spirit of peeling back the online marketing curtain, we thought it would be a good idea to explain how businesses calculate their return on everyone’s favorite (or at least best-known) web marketing tool -- search engine optimization (SEO).

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What You Need to Know About Split Testing

By Sam Nelson on Sep 06, 2016

“Never stop testing, and your advertising will never stop improving.”
-- David Ogilvy
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When Should You Outsource Your Online Marketing?

By Sam Nelson on Sep 01, 2016

Whether you're a business owner or marketing manager, you have a few options when it comes to online marketing:

  • Do it yourself
  • Hire a full-time in-house marketer
  • Outsource it to an online marketing firm
  • Do a little of both in-house/DIY and outsourcing

Hopefully you're currently doing something related to online marketing. (If you're not, stop here and read this first.)

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Can PPC Still Provide ROI in 2016?

By Sam Nelson on Aug 17, 2016

In a previous post, we talked about how the internet is becoming more "pay to play" than ever before.

The rise of pay-per-click (PPC) ads has made organic SEO efforts less of a sure thing. And as online advertising has become more competitive, small business owners are probably wondering if there's any room left for them in between the big companies and those that managed to get there first.

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PPC 101: What You Need to Know About This Important Marketing Tool

By Tyree Nelson on Aug 11, 2016

Unless you've been living in Ittoqqortoormiit, Greenland, (Question: How many residents of this remote town would you bet can actually spell its name?) -- or any other remote part of the world, you've probably heard the term PPC, also known as pay-per-click.

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The Difference between SEO and PPC (and Why it Matters)

By Kyle Cavaness on Aug 09, 2016

“We're still in the first minutes of the first day of the Internet revolution.”
-- Scott Cook, Intuit co-founder

As the internet grows, many business owners are struggling to be noticed by Google and contend with increasingly competitive forms of online marketing.

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