In the early days of web design, pages that scroll endlessly were a big no-no. But scrolling has come back, and in a big way.
For the record, this isn't the same as Google's mobile-first index, which we discussed in an earlier post.
AMP is helping mobile sites to load quickly and reduce the ad popups and things that frustrate users the most.
Our challenge with Enterprise Automation was presenting client content in an engaging way that was easy to navigate on smart devices.
As Abraham Lincoln once said, "A Google of the people, by the people, and for the people shall not perish from the earth."
The rise in online searches for business information means that many of your company’s prospective leads will see your web presence before they ever call you or see you in person.
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Lots of marketing campaigns are launched with vague goals like “increasing brand awareness” or “encouraging customer engagement.”
If your company’s website was an old-timey Main Street storefront, what would people see when they passed by?
Would they see a clean, well-maintained shop that was friendly and open for business? Or something more rundown, with a front door that barely opens and windows painted shut?
As a web development agency, we have to keep an eye on what Google is doing to see how it affects us and our clients.
Recently, the Sultan of Search made two notable changes. In February, Google adjusted its results page to direct more eyeballs toward paid advertisements. And last year, Google announced that it was changing its search algorithm to include responsiveness to smart devices - better known as “mobile-friendliness” - as a ranking factor in search results.