For the record, this isn't the same as Google's mobile-first index, which we discussed in an earlier post.
As Abraham Lincoln once said, "A Google of the people, by the people, and for the people shall not perish from the earth."
The rise in online searches for business information means that many of your company’s prospective leads will see your web presence before they ever call you or see you in person.
5 Benefits of Call Tracking for Your Business
Lots of marketing campaigns are launched with vague goals like “increasing brand awareness” or “encouraging customer engagement.”
If your company’s website was an old-timey Main Street storefront, what would people see when they passed by?
Would they see a clean, well-maintained shop that was friendly and open for business? Or something more rundown, with a front door that barely opens and windows painted shut?
As a web development agency, we have to keep an eye on what Google is doing to see how it affects us and our clients.
Recently, the Sultan of Search made two notable changes. In February, Google adjusted its results page to direct more eyeballs toward paid advertisements. And last year, Google announced that it was changing its search algorithm to include responsiveness to smart devices - better known as “mobile-friendliness” - as a ranking factor in search results.
Mobilegeddon: The Aftermath
“Mobilegeddon” was April 21st. Did you notice?
Over a month later, the Google update that was supposed to be more far-reaching than previous overhauls of their search algorithm has faded into the background.
I've said it time and time again... "email is still the most cost effective way to reach large numbers of past and potential customers."