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How to Speak to Two Different Audiences on One Website

By Christopher Mazurk on Oct 10, 2017

We like to tell our clients that the websites we build are living things. Like living things, they need occasional care and feeding to stay functional.

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Why It's Important to Define Your Target Market

By Tyree Nelson on Feb 25, 2015

If you haven't defined your target market or created a buyer persona for your business, your marketing efforts aren't as effective as they could be.

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