AMP is helping mobile sites to load quickly and reduce the ad popups and things that frustrate users the most.
If you're at all familiar with SEO and online marketing, then you probably know that keywords are crucial to Google's ranking system.
If you're spending money on a Google AdWords (pay-per-click) campaign, it's because you care about results.
You don't just want to watch your money spiral down the drain -- you want a return on your investment. You want MORE BUSINESS.
As Abraham Lincoln once said, "A Google of the people, by the people, and for the people shall not perish from the earth."
The most common resolutions, as you might have guessed, are to lose weight and stay fit. And those resolutions are easy to break -- especially for those of us who sit in front of computer screens all day.
Lately, it seems like the Google Adwords platform has been making more changes than a model on a runway. Yesterday morning, Google officially rolled out support for Expanded Text Ads - basically your standard text ad but with allowance for 50% more copy - up to two 30 character headlines and up to 80 characters in the description.
One of the most important (and creepy) aspects of the internet is that just about anything you do can be tracked, tested, and optimized.
Writing content for the web can be tricky.
You have to understand each client's business well enough to explain it to their audience, but you also have to tell an engaging story that doesn't get bogged down in details.
More than 90 percent of consumers search and read reviews online when looking for a local business, according to the 2015 Local Consumer Review Survey.
If you own a small business (and you’ve made it to this page), you know that it’s crucial to appear in local search engine results.