As Abraham Lincoln once said, "A Google of the people, by the people, and for the people shall not perish from the earth."
Lately, it seems like the Google Adwords platform has been making more changes than a model on a runway. Yesterday morning, Google officially rolled out support for Expanded Text Ads - basically your standard text ad but with allowance for 50% more copy - up to two 30 character headlines and up to 80 characters in the description.
One of the most important (and creepy) aspects of the internet is that just about anything you do can be tracked, tested, and optimized.
Writing content for the web can be tricky.
You have to understand each client's business well enough to explain it to their audience, but you also have to tell an engaging story that doesn't get bogged down in details.
More than 90 percent of consumers search and read reviews online when looking for a local business, according to the 2015 Local Consumer Review Survey.
If you own a small business (and you’ve made it to this page), you know that it’s crucial to appear in local search engine results.
Online marketing offers undeniable benefits for businesses savvy enough to take advantage of it.
Four Tips to Protect Your Company’s Online Reputation
The crowdsourced review website Yelp has the power to make or break many small businesses today.
Mobilegeddon: The Aftermath
“Mobilegeddon” was April 21st. Did you notice?
Over a month later, the Google update that was supposed to be more far-reaching than previous overhauls of their search algorithm has faded into the background.
5 Ways to Climb the Google Rankings
Hopefully you just read How Long it Takes Your Website to Rank on Google.
And you might be saying to yourself, “Self, it’s time to improve that ranking! But how?”
Well, you’re in luck. (And stop talking to yourself so loud, people are noticing.)
How Long Does It Take To Rank on Google?
Ah, the almighty Google search box.
Website developers spend a lot of time trying to make sure their pages show up directly beneath that box, at the top of Google’s first page of search results.