Businesses are always pushing to grow their lead count. But the increase of information available through online marketing is making lead quality even more important.
When I meet with clients to talk about a website project, I usually ask if there is anything they like or dislike about their competitors’ websites. (Mostly I just want to make sure I’m giving the client what they want.)
Websites can vary in purpose, from challenging global superpowers to posting updates about what your cat had for breakfast. One of the most useful features of the internet is that no matter what your website does, you can track all sorts of data to see what people do - or don't do - on your page.
How much is a lead worth to you?
This is a question I often ask business owners. It's a question that usually confuses them and sends a million data points rushing through their head.
It seems like there's a ton more focus on getting people to your website than keeping them on your website.
Pull up your Google Analytics account, and the number of visitors is right there, front and center. SEO became a thing focused solely on getting your website found and visited.