Lots of website clients come to us because they like our designs. And they should — we’ve created some great-looking projects.
This is a story about a client coming to us for a new website (they thought), when in fact, they kinda needed to rethink the whole direction of their company.
Most business websites include an About page when redesigning their website, since visitors and prospective leads often like to find out a little bit about who they will be working with before contacting the business.
Here’s the tricky part: most business owners and their staff can talk in endless detail about the features and benefits of their products or services. But when they try to talk about the features and benefits of the company as a whole, they’re suddenly at a loss for words.
Writing content for the web can be tricky.
You have to understand each client's business well enough to explain it to their audience, but you also have to tell an engaging story that doesn't get bogged down in details.
Before getting started, we’d like to offer our congratulations.
Reading this post means that you’re focused on your company’s online presence, and that you’re aware of the larger market that your business competes in - which means you're on the right track for success and growth online. Way to go!
You want to build your company’s brand online. That means you need content. Pages and pages of it.
Your website needs to be constantly updated with original content, which means you need to start writing.
5 Ways to Climb the Google Rankings
Hopefully you just read How Long it Takes Your Website to Rank on Google.
And you might be saying to yourself, “Self, it’s time to improve that ranking! But how?”
Well, you’re in luck. (And stop talking to yourself so loud, people are noticing.)
How Long Does It Take To Rank on Google?
Ah, the almighty Google search box.
Website developers spend a lot of time trying to make sure their pages show up directly beneath that box, at the top of Google’s first page of search results.
5 Reasons Visitors are Leaving Your Website
It seems like there's a ton more focus on getting people to your website than keeping them on your website. Pull up your Google Analytics account, and the number of visitors is right there, front and center. SEO became a thing focused solely on getting your website found and visited.
3 Tips for Writing Blog Posts People Actually Want to Read
Ah! You remembered you were supposed to put up a blog post today. And you have now set aside time to actually do it? Bravo!