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What To Do With Your About Page

By Kyle Cavaness on Oct 11, 2016

Most business websites include an About page when redesigning their website, since visitors and prospective leads often like to find out a little bit about who they will be working with before contacting the business.

Here’s the tricky part: most business owners and their staff can talk in endless detail about the features and benefits of their products or services. But when they try to talk about the features and benefits of the company as a whole, they’re suddenly at a loss for words.

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