Small business owners, you can save time and simultaneously build trust in your customers with one simple website tool: An valuable and informative FAQ page.
What's one thing small business owners lack?
Your time is very important to you - we get it. And if you're like most small business owners we know, customer relationships rank pretty high too.
Well, here's one very important (and easy!) way you can save time and simultaneously build trust in your customers: An FAQ page.
An FAQ page is not for homeless, miscellaneous information. ALL your website content should be well-crafted, providing a clear and succinct message about your company - and the FAQ page is no exception. It serves as an online customer service center, cutting down on repetitive inquiries and saving you and your customers valuable time (and money).
Who needs one?
Not every site needs an FAQ page. But if you're selling something, providing a service, or doling out complex information, you might want to consider it. Website Muscle has benefited greatly from our FAQ page. We can direct potential clients to it to find out more about us and our processes. Having information on our website about our design process, payment and terms, and other technical stuff puts people at ease because they can learn about us without pressure, and what they see is what everyone else who visits our site sees; we're not talking out of both sides of our mouth, so to speak.
Here are some guidelines for preparing an FAQ page:
- Think about it. These should be genuine questions and concerns your customers have expressed. Don't make up a list of questions you think your customers should ask, like "Why are we so awesome? Glad you asked!" Rather, take some time to think about actual commonly asked questions.
- Organize it. We recommend splitting up your FAQs into clearly labeled categories so your customers can easily find what they're looking for.
- Make it easy to read! Answers should be brief, succinct, clear and direct - yet personable. Think of this as a time-saver, and yet another way to connect with your customers. If it's done correctly, your FAQ page can position your company not just as an [insert whatever you do] but as a source of reliable information.
- Don't be afraid to address the tough questions. This is one exception to having only actually asked questions. Let's say you're selling a product that's a little on the pricey side. You can strategically address this issue by asking a question such as, "How do you price your products?" and respond with, "Our products may be slightly higher than our competition, but here's why."
If you're interested in learning more about an FAQ page, or if you'd like to have Website Muscle's content writer craft an FAQ page for your website, give us a call!