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Hyatt Die Cast: A Custom Photography Case Study

Jul 18, 2016

We like to highlight some of the work we're most proud of, as well as the incredible work of our favorite photographer. Check out how we helped Hyatt Die Cast.

This post is basically a shout-out to our amazing team, as well as another good friend of Website Muscle.

We have some clients with some very interesting jobs. And when I say interesting, sometimes I mean actually quite interesting -- other times I mean "so niche and complex that there's nothing else to call them but... interesting".

For the second category, website development can be quite tricky. Our team has to learn not only the industry and this particular business, but also the target audience for this particular business, in order to know what design techniques will be most effective, what will make the best UX (user experience), and how to craft the content. But hey, we never shy away from a good challenge.

Enter Hyatt Die Cast & Engineering. Now, die casting is a thing that most people have heard of, so it's not super "out there". However, it's a very technical industry, it's often tough to set one company apart from another, and it can be really hard to write interesting, compelling copy. Plus, what images are you supposed to use for die casting?!

Well, we kind of got lucky with Hyatt Die Cast & Engineering, because they actually do set themselves apart in their industry... but you wouldn't have known it by their old site. Take a look:

Hyatt Die Cast (Before) YIKES!

Yep, that's it. Sadly, this is the plight of many industrial/manufacturing companies out there.

We were super stoked to take on this project because we knew with 100% certainty we could improve their online presence. We decided on a modern theme and a clean design that would be a good fit for a manufacturing company. Our Designer/Developer, Tyler, killed it.

Next, rather than choosing stock images that may not appropriately represent Hyatt Die Cast & Engineering, we referred our good friend and incredibly talented photographer, Jon Haverstick. Jon captured all aspects of Hyatt Die Cast & Engineering's specialties beautifully. Who knew die casting could look so good??

Here's a screenshot of the new site. Feast your eyes on this:

Hyatt Die Cast (After) Just a little different, right?

The images, in my humble opinion, are just beautiful (which is something I never thought I'd say about a die cast company) and they really capture the essence of Hyatt Die Cast & Engineering. There's something really appealing about real people, in a real facility, doing their real jobs. Jon, you nailed it!

And finally, the content. Content can be one of the toughest aspects of website development. Our Content Writer, Kyle, absolutely hit it out of the park with his light, interesting, compelling content. It's clean and concise, yet it perfectly conveys the company's message and really sets Hyatt Die Cast & Engineering apart from the competition. Well done, good sir!

As you can tell, I'm a proud Mama Bear today. Our team just continues to amaze me. And I really look forward to hearing about the compliments Hyatt Die Cast & Engineering receives on their new site!

Topics: Case Studies

Tyree Nelson

Written by Tyree Nelson

Tyree loves writing, and she’s really good at it – but more importantly, she loves getting to know new people and their stories, and retelling those stories on your website. She doesn’t just write about you and your industry. She becomes a mini-expert in your world. Tyree also enjoys reading, running, yoga, and spending time with her boys at home.

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