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BioDot: A Case Study in Communication

Jun 13, 2017

We've said this before, but we feel really fortunate to work with so many different clients across different industries and markets. Sometimes those industries are highly technical and niche, which always makes for an interesting project!

It would be easy to focus on the industries we've worked with a lot and know quite well, but we don't shy away from industries we don't understand off the bat. We know that with the proper communication, we can reach an understanding and find solutions to achieve the client's goals.

Not only that, but we are able to bring a fresh set of eyes and new perspective to clients who may have been blinded by the "curse of knowledge" (which we learned about in our team reading of Made to Stick): Some business owners have SO much inside knowledge -- which is awesome, don't get me wrong -- but it's so precise and technical that it interferes with the client's ability to communicate their message in a way that will make sense to potential customers. We help our clients by taking a step back and looking at the big picture, then honing in on a message that will appeal to their target audience, keeping it clear and simple.

The Client

I'm just gonna pull this directly from the site, because I don't know how else to say it:

BioDot is your low volume, non-contact quantitative dispensing provider.
BioDot manufactures premium non-contact and quantitative fluid dispensing systems. Combined with our expertise in lamination, cutting, and assembly, our wide range of platforms serve our customers from R&D through high volume manufacturing in the industrial, diagnostic, life science and medical product markets.

Say what???? Just kidding. I totally know what all of that means. :/

The Project

BioDot's old site was outdated and "curse of knowledgey". The new site is still quite large and information-heavy; however, due to LOTS of communication and great client interactions, it ran smoothly from start to finish.

Needless to say, communication was essential for this project to be successful. For example, if something were placed under Applications that belonged under Products (or vice versa), it would change its whole meaning. We had several interactions with BioDot to nail down the proper placement of products and applications, and how it would relate to potential customers. Seems obvious that we'd have those conversations, but if you peruse the site you'll see how much is there. And to people like us it may not mean much, but to a potential customer, it could mean the difference between working or not working with BioDot.

The Result

We love working with people who are just nice to work with. BioDot's team was so super nice and chill, they were patient with us as we learned their industry, as I designed and Kyle wrote content, and best of all, they were stoked with the outcome. Take a look!

Screenshot 2017-05-24 at 10.51.05 AM.png
Tyler Bales

Written by Tyler Bales

Tyler can design like nobody's business. Scratch that. Actually, he can design like everyone's business. Tyler is one talented guy who always delivers a beautiful product. He is also the nicest human on planet Earth. We really enjoy this combination of traits and we think you will too.

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