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Kyle Cavaness

Kyle is approachable, friendly, and professional – and the dude can write, which doesn’t hurt. Kyle helps our online marketing clients by writing unique, keyword-rich blog posts and landing pages. During non-working hours, he writes stories for OC Weekly and songs for his band, The Vespertines.

Recent Posts

Book Review: Raving Fans

By Kyle Cavaness on Jun 02, 2017

Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.
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What to Do With Your Client Testimonials

By Kyle Cavaness on May 23, 2017

Clients who come to us for new websites have one thing in common — they care about their customers’ online experience.

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DJM Investments: A Vehicular Case Study

By Kyle Cavaness on May 04, 2017

DJM asked us for a modern, professional and engaging website that would represent the first-class car collection that the company had cultivated over the years.

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Western Resources Title: A Case Study in Location, Location, Location

By Kyle Cavaness on Apr 13, 2017

Our team created a new sitemap for Western Resources Title that offered more direct access to the firm's extensive resources and staff of experts.

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TDI Custom Packaging: A Case Study in Vision

By Kyle Cavaness on Mar 07, 2017

TDI Custom Packaging, Inc. was a challenging yet very rewarding project for our team.

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6 Best Practices For Your Email Drip Campaign

By Kyle Cavaness on Feb 21, 2017

In our first post on email drip campaigns, we talked about the benefits that this automated online marketing tool can have on your business.

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Enterprise Automation: A Case Study in Scrolling

By Kyle Cavaness on Jan 19, 2017

Our challenge with Enterprise Automation was presenting client content in an engaging way that was easy to navigate on smart devices.

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Website Muscle Does Christmas

By Kyle Cavaness on Dec 20, 2016

We LOVE the holidays at Website Muscle.

(Even the ones that most people don’t celebrate.)

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Oxygen Initiative: A Case Study in Quickness

By Kyle Cavaness on Dec 15, 2016

The Client

Oxygen Initiative provides electric vehicle (EV) charging stations for high-use commercial and residential locations.

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"Yule" Love these Holiday Remarketing Banner Tips

By Kyle Cavaness on Dec 13, 2016

The holidays are upon us, and online shopping is more popular than ever.

In 2016, sales on the Monday after Thanksgiving — now known as ‘Cyber Monday’ — increased by 12.1% over the prior year, reaching $3.45 billion and topping the new sales record of $3.34 billion recorded on Black Friday a few days before.

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