Sign Up Now!

Kyle Cavaness

Kyle is approachable, friendly, and professional – and the dude can write, which doesn’t hurt. Kyle helps our online marketing clients by writing unique, keyword-rich blog posts and landing pages. During non-working hours, he writes stories for OC Weekly and songs for his band, The Vespertines.

Recent Posts

Broadway Advisors: A Clean Slate Case Study

By Kyle Cavaness on Aug 15, 2017

The Client

Broadway Advisors is a boutique business advisory and accounting firm that assists companies through some of their most significant, and often difficult, business decisions.

Topics: Case Studies
Continue Reading

Book Review: The Ideal Team Player

By Kyle Cavaness on Aug 01, 2017

We’re big on teamwork here at Website Muscle. (“Teamwork makes the dream work,” after all.)

Topics: book review
Continue Reading

Our Top 5 Content "Best Practices"

By Kyle Cavaness on Jul 20, 2017

Although the field of web design continues to change and evolve, Content Remains King. But we've found that content needs to be adapted to the user's needs and wants if it's going to be effective for you, the business owner.

Continue Reading

The Simon Family Foundation: A Case Study You'll Want to Hug

By Kyle Cavaness on Jul 13, 2017

Everyone loves a good heart-warming, feel-good story. Even better is when they're happening not on the Hallmark channel, but in real life. We are fortunate to have had a few clients with heartwarming stories of their own, and this is one of them.

Continue Reading

Your Content is Boring (and What to Do About It)

By Kyle Cavaness on Jul 03, 2017

Fact: Internet users don't read. They scan.

Fact: The majority of people searching the internet do so via mobile devices.

Conclusion: When it comes to website content, less is more. (Less is also less boring.)

Continue Reading

Book Review: Raving Fans

By Kyle Cavaness on Jun 02, 2017

Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.
Continue Reading

What to Do With Your Client Testimonials

By Kyle Cavaness on May 23, 2017

Clients who come to us for new websites have one thing in common — they care about their customers’ online experience.

Continue Reading

DJM Investments: A Vehicular Case Study

By Kyle Cavaness on May 04, 2017

DJM asked us for a modern, professional and engaging website that would represent the first-class car collection that the company had cultivated over the years.

Topics: Case Studies
Continue Reading

Western Resources Title: A Case Study in Location, Location, Location

By Kyle Cavaness on Apr 13, 2017

Our team created a new sitemap for Western Resources Title that offered more direct access to the firm's extensive resources and staff of experts.

Topics: Case Studies
Continue Reading

TDI Custom Packaging: A Case Study in Vision

By Kyle Cavaness on Mar 07, 2017

TDI Custom Packaging, Inc. was a challenging yet very rewarding project for our team.

Continue Reading

Lists by Topic

see all

Posts by Topic

see all