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Kyle Cavaness

Kyle is approachable, friendly, and professional – and the dude can write, which doesn’t hurt. Kyle helps our online marketing clients by writing unique, keyword-rich blog posts and landing pages. During non-working hours, he writes stories for OC Weekly and songs for his band, The Vespertines.

Recent Posts

Book Review: Radical Candor

By Kyle Cavaness on Nov 09, 2017

“Am I really just some sort of emotional babysitter?”

Former Google and Apple executive Kim Scott’s book on leadership, Radical Candor, starts with this frustrating thought, one that many bosses are familiar with.

Topics: Book Review
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Website Muscle Playlist Vol. 3

By Kyle Cavaness on Oct 31, 2017

Last week, the Bluetooth speaker we use to play music in the office passed away.

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Book Review — Made to Stick

By Kyle Cavaness on Sep 05, 2017

We're always looking for ways to improve our communication skills at Website Muscle.

Topics: Book Review
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Broadway Advisors: A Clean Slate Case Study

By Kyle Cavaness on Aug 15, 2017

The Client

Broadway Advisors is a boutique business advisory and accounting firm that assists companies through some of their most significant, and often difficult, business decisions.

Topics: Case Studies
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Book Review: The Ideal Team Player

By Kyle Cavaness on Aug 01, 2017

We’re big on teamwork here at Website Muscle. (“Teamwork makes the dream work,” after all.)

Topics: Book Review
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Our Top 5 Content "Best Practices"

By Kyle Cavaness on Jul 20, 2017

Although the field of web design continues to change and evolve, Content Remains King. But we've found that content needs to be adapted to the user's needs and wants if it's going to be effective for you, the business owner.

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The Simon Family Foundation: A Case Study You'll Want to Hug

By Kyle Cavaness on Jul 13, 2017

Everyone loves a good heart-warming, feel-good story. Even better is when they're happening not on the Hallmark channel, but in real life. We are fortunate to have had a few clients with heartwarming stories of their own, and this is one of them.

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Your Content is Boring (and What to Do About It)

By Kyle Cavaness on Jul 03, 2017

Fact: Internet users don't read. They scan.

Fact: The majority of people searching the internet do so via mobile devices.

Conclusion: When it comes to website content, less is more. (Less is also less boring.)

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Book Review: Raving Fans

By Kyle Cavaness on Jun 02, 2017

Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.
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What to Do With Your Client Testimonials

By Kyle Cavaness on May 23, 2017

Clients who come to us for new websites have one thing in common — they care about their customers’ online experience.

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