WordPress plugins are bits of software that can be uploaded to expand the functionality of a WordPress website. There are thousands of plugins out there -- some free, some paid. You could spend all day uploading plugins and adding all kinds of bells and whistles to your site... but should you?
Although the field of web design continues to change and evolve, Content Remains King. But we've found that content needs to be adapted to the user's needs and wants if it's going to be effective for you, the business owner.
Website design is an ever-changing and evolving industry. Websites aren't meant to be static; they're dynamic and interactive, meant to elicit emotions and inspire action.
Everyone loves a good heart-warming, feel-good story. Even better is when they're happening not on the Hallmark channel, but in real life. We are fortunate to have had a few clients with heartwarming stories of their own, and this is one of them.
Maybe you haven't bought in to the concept of online reviews. Or perhaps your business has a listing on Yelp, and you're wondering if Google reviews are a necessary addition.
Part of growing into a successful business is realizing where your strengths lie. Because ultimately, that is where you're going to best serve your customers and make your employees most happy.
Fact: Internet users don't read. They scan.
Fact: The majority of people searching the internet do so via mobile devices.
Conclusion: When it comes to website content, less is more. (Less is also less boring.)
We have interacted with hundreds of business owners over the years, and continue to on a daily basis -- whether through existing relationships, networking, educational events we attend or host, or doing business. During these interactions, we find ourselves explaining the difference between branding and marketing quite often.